Marketing: Adidas 'three-stripe' brand under threat
Marketing: Adidas 'three-stripe' brand under threat; Bavaria: Islam speaking with Herbert Hainer (Chief Executive, adidas) as look at pictures on wall (not heard) (5 SHOTS)Herbert Hainer (Chief Executive, adidas) interviewed SOT- Germany is our home country as a company, we have headquarters there, the company was founded in Germany, clear market leader in Germany, double size of main competitor, we have German national team under contract, once in a lifetime opportunity that World Cup is coming back, gathered more than one hundred people together in a separate building, they are working for the whole World Cup programme, set ourselves quite aggressive targetsDigital clock showing countdown to 2006 FIFA World CupEXT/ NIGHTAdidas office blockPeople working in offices (2 SHOTS)Adidas offices PAN giant billlboard showing Adidas advertINTReception at Adidas headquartersArchive filled with shelves of Adidas trainers and football boots Karl-Heinz Lang (Adidas archives) taking Adidas shoebox from shelf to show antique long jump shoe from 1936 designed by Adi Dassler, worn by Jesse OwensLang holding antique long jumping shoe (2 SHOTS)Karl-Heinz Lang (Adidas archives) interviewed SOT- Immediately American and Asian companies started to imitate his (Adi Dassler's) shoesFootball boots from 1954 (worn when Germany won World Cup), made by Dassler, in white gloved hands of Langi/c
PURCHASE A LICENSE
Get personalized pricing by telling us when, where, and how you want to use this asset.
DETAILS
Restrictions:
No use by national or regional TV or radio news in UK and Ireland until 4 days after date of creation. Prior approval required if clip features ITN newsreader or reporter in sound or vision, please contact your local Getty Images representative.No use by regional TV or radio in UK and Ireland until 3 days after date of creation. Prior approval required if clip features ITN newsreader or reporter, please contact your local Getty Images representative.
Credit:
Editorial #:
679960258
Collection:
ITN
Date created:
December 20, 2005
Upload date:
License type:
Rights-ready
Release info:
Not released.ÌýMore information
Clip length:
00:02:17:14
Location:
Germany
Mastered to:
QuickTime 8-bit Photo-JPEG SD 720x576 25p
Originally shot on:
576 25i
Source:
ITN
Object name:
t20120537_2751.mov
- Adidas,
- Advertisement,
- Aggression,
- Old,
- Television Show,
- Antique,
- Bavaria,
- Brand Name,
- Built Structure,
- Business,
- Business Finance and Industry,
- Channel 4 News,
- Clock,
- Color Image,
- Competition,
- Contract,
- Corporate Business,
- Countdown,
- Economy,
- FIFA World Cup,
- Faisal Islam,
- Film - Moving Image,
- Finance and Economy,
- Full,
- Germany,
- Group Of People,
- Hand,
- Herbert Hainer,
- Imitation,
- International Team Soccer,
- Interview - Event,
- Islam,
- Long Jump,
- Looking,
- Making,
- Marketing,
- National Team,
- Office,
- Opportunity,
- People,
- Raw Footage,
- Real Time Video,
- Report - Produced Segment,
- Risk,
- Shelf,
- Shoe,
- Soccer,
- Soccer Glove,
- Sports Championship,
- Sports Glove,
- Sports Shoe,
- Talking,
- Threats,
- Track Starting Block,
- Video with Sound,
- Whole,
- Working,