California Chain Restaurant El Pollo Loco Rides The Chicken Craze Wave
RICHMOND, CALIFORNIA - SEPTEMBER 23: A customer goes through the drive-thru at an El Pollo Loco restaurant on September 23, 2025 in Richmond, California. California-based restaurant chain El Pollo Loco is planning on adding crispy chicken tenders to its popular flame-grilled chicken menu in response to a recent surge in the popularity of chicken and the rising cost of beef. It has been nearly a decade since the restaurant chain has had crispy chicken on its menu. (Photo Illustration by Justin Sullivan/Getty Images)
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