VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Introducing MarhabaUAE—a thoughtfully curated collection capturing everyday life across the United Arab Emirates through human-first storytelling. From entrepreneurial spirit and small business culture to vibrant city life, family, wellbeing and quiet everyday connections, each image reflects the moments that shape life across the UAE.
Getty Images brought creators together at DIFC for a special Create event, capturing a fresh perspective on business life in Dubai. Rather than traditional corporate imagery, the focus was on real moments—movement, connection and the rhythm of work on the go—seen through each creator’s unique lens.
Beauty is no longer defined by perfection. A huge shift has happened where we define beauty as authenticity, individuality and the confidence to be seen as you are.
Soccer isn’t just spectacle, it’s personal. As the World Cup approaches, the most compelling visuals aren’t about icons or stages, but about real people, memorable moments, and the small details that bring connection, teamwork, and emotion to life.
From self‑care and cosy interiors to nature and stillness, slow living is reshaping visual culture as a response to the pace of modern life.
People are venturing into lesser‑known locales, avoiding mass tourism and prioritising visceral, sensorial moments, especially through food and immersive experiences. It’s no longer about the places you visit, but the feeling it evokes: The magic of serendipity, of discovering something special when you’re not looking for it.
Jun 5, 2026 As administrations modernise, the stakes are clear: Trust, clarity and inclusion are now part of good public business administration, not just communications.
EMEA
Diversity, Equity and Inclusion
Emerging Technologies
Content Spotlight
Jun 3, 2026 With popular visuals of the Rural US mainly defaulting to generic landscapes and scenics of fields and barns, this shoot by Fly View Productions fills a visual gap in representing the people who actual live in these vibrant, contemporary settings.
Content Spotlight
USA
May 27, 2026 The Middle East is no longer defined by its legacy as a luxury car hub as a new era of movement is unfolding—faster, smarter and more intentional. So, what does the future of mobility look like for Saudi Arabia and how can brands keep pace with that vision?
Automotive
EMEA
Environment

VisualGPS in the News

Still wondering how AI‑generated visuals can work for your brand? This article delves into how businesses are navigating the rise of AI‑powered imagery to meet evolving consumer expectations. Backed by insights from Getty Images’ VisualGPS research, it offers a fresh perspective on when and how AI‑generated visuals can enhance your storytelling—or fall short. Featuring expert insights from Dr. Rebecca Swift, SVP of 51³Ô¹ÏÍø, it’s a must‑read for anyone looking to innovate their brand’s approach to visual content.

The rising visibility of female athletes and the global interest in women’s sports are reshaping visual storytelling. Informed by Getty Images’ VisualGPS research, this article explores how the power of social media has amplified the demand for authenticity and inclusivity in sports imagery. Are audiences and athletes themselves pushing for more equitable visuals? The answer is a resounding YES. Learn how Getty Images is helping brands and organizations craft authentic narratives that resonate with today’s consumers in this piece featuring insights from Jacqueline Bourke, Senior Director of 51³Ô¹ÏÍø at Getty Images.

Did you know 69% of younger Australians are calling for equal media coverage of disabled athletes? This compelling stat from Getty Images’ VisualGPS research, highlights a powerful cultural shift in support of the Paralympic movement. Kate Rourke, Getty Images’ Director of 51³Ô¹ÏÍø for APAC, shares how brands can use these insights to create more inclusive and impactful content that authentically represents disability—not just during the Paralympics, but across all media platforms. From TikTok trends to TV campaigns, discover how this movement is shaping the future of sports storytelling.