VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Relatability is less about curation and more about connection, less about aspiration and more about accessibility, less about earned profit and more about added value. Creators are not only meeting this moment in our day and age of economic uncertainty, but guiding the way for how brands will utilize video moving forward.
A group of Thai creators have shot a series of real Thai Gen Zs in street portrait style.
Given consumers’ fatigue of misinformation overload and a desire for truth, documentaries are booming, especially on streaming platforms. What brands can learn from documentaries?
Travel is now intertwined with wellness and sustainability. Visuals that have warmer, earthier tones can help demonstrate that.
In 2025, as masculinity continues to evolve beyond traditional stereotypes of strength and dominance, we need to continue to challenge visual bias. Showing different depictions of masculinity is crucial because narrow or stereotypical portrayals don’t reflect how men perceive themselves. Diverse representations foster healthier identities, relationships and societies.
Whether it’s the calm, simple elegance of minimalism or the bold, lively energy of maximalism, how can these different visual approaches enhance your video storytelling in a way that feels memorable?
Aug 8, 2025 Gen Z and Millennials are the most common age groups seen in videos chosen by brands we work with. But these depictions rarely capture the full picture of who they are and what they value.
AMER
Diversity, Equity and Inclusion
Social Media
Aug 1, 2025 This year, the festive season is all about consumers looking for something intentional and genuine in brand visual storytelling.
EMEA
Mental Health
Diversity, Equity and Inclusion
Content Spotlight
Jul 30, 2025 Showcasing real female football community in Indonesia, shoot led by Dedy Andrianto alongside other creators.
Content Spotlight
Video
APAC

VisualGPS in the News

Still wondering how AI‑generated visuals can work for your brand? This article delves into how businesses are navigating the rise of AI‑powered imagery to meet evolving consumer expectations. Backed by insights from Getty Images’ VisualGPS research, it offers a fresh perspective on when and how AI‑generated visuals can enhance your storytelling—or fall short. Featuring expert insights from Dr. Rebecca Swift, SVP of 51³Ô¹ÏÍø, it’s a must‑read for anyone looking to innovate their brand’s approach to visual content.

The rising visibility of female athletes and the global interest in women’s sports are reshaping visual storytelling. Informed by Getty Images’ VisualGPS research, this article explores how the power of social media has amplified the demand for authenticity and inclusivity in sports imagery. Are audiences and athletes themselves pushing for more equitable visuals? The answer is a resounding YES. Learn how Getty Images is helping brands and organizations craft authentic narratives that resonate with today’s consumers in this piece featuring insights from Jacqueline Bourke, Senior Director of 51³Ô¹ÏÍø at Getty Images.

Did you know 69% of younger Australians are calling for equal media coverage of disabled athletes? This compelling stat from Getty Images’ VisualGPS research, highlights a powerful cultural shift in support of the Paralympic movement. Kate Rourke, Getty Images’ Director of 51³Ô¹ÏÍø for APAC, shares how brands can use these insights to create more inclusive and impactful content that authentically represents disability—not just during the Paralympics, but across all media platforms. From TikTok trends to TV campaigns, discover how this movement is shaping the future of sports storytelling.