VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Getty Images sits down with brand and marketing leaders from Morgan Stanley, AT&T, and Media by Mother to unpack what it means to operate in today’s environment—one defined by uncertainty and shifting expectations.
Paramedics and first responders are often first on scene, delivering lifesaving emergency care in high-pressure situations that demand resilience and compassion. This intimate shoot captures both the chaos of emergency response and the quiet, at-home side of patient care, highlighting the commitment paramedics bring to keeping communities safe.
Beauty is shifting from polished aspiration to playful and individual. Consumers are responding to visuals that feel honest, culturally rooted and community driven.
Our pets are not just companions—they fuel our wellness routines and add dimension to the personal care conversation.
Artificial intelligence is no longer a distant idea reserved for labs and sci-fi movies, today it’s quietly woven into the world around us. This series of work explores the evolution of AI across the industries that shape our world and reframes AI technology’s role in our lives.
To spark creativity, our brief used the children’s game Cat’s Cradle as a departure point. The game’s looping strings and shifting patterns offer a natural metaphor for how connections form, move and evolve.
May 6, 2026 Soccer isn’t just spectacle, it’s personal. As the World Cup approaches, the most compelling visuals aren’t about icons or stages, but about real people, memorable moments, and the small details that bring connection, teamwork, and emotion to life.
Sports
AMER
Content Spotlight
May 5, 2026 From self‑care and cosy interiors to nature and stillness, slow living is reshaping visual culture as a response to the pace of modern life.
Content Spotlight
Mental Health
EMEA
Apr 27, 2026 People are venturing into lesser‑known locales, avoiding mass tourism and prioritising visceral, sensorial moments, especially through food and immersive experiences. It’s no longer about the places you visit, but the feeling it evokes: The magic of serendipity, of discovering something special when you’re not looking for it.
Travel
APAC
Video

VisualGPS in the News

Still wondering how AI‑generated visuals can work for your brand? This article delves into how businesses are navigating the rise of AI‑powered imagery to meet evolving consumer expectations. Backed by insights from Getty Images’ VisualGPS research, it offers a fresh perspective on when and how AI‑generated visuals can enhance your storytelling—or fall short. Featuring expert insights from Dr. Rebecca Swift, SVP of 51³Ô¹ÏÍø, it’s a must‑read for anyone looking to innovate their brand’s approach to visual content.

The rising visibility of female athletes and the global interest in women’s sports are reshaping visual storytelling. Informed by Getty Images’ VisualGPS research, this article explores how the power of social media has amplified the demand for authenticity and inclusivity in sports imagery. Are audiences and athletes themselves pushing for more equitable visuals? The answer is a resounding YES. Learn how Getty Images is helping brands and organizations craft authentic narratives that resonate with today’s consumers in this piece featuring insights from Jacqueline Bourke, Senior Director of 51³Ô¹ÏÍø at Getty Images.

Did you know 69% of younger Australians are calling for equal media coverage of disabled athletes? This compelling stat from Getty Images’ VisualGPS research, highlights a powerful cultural shift in support of the Paralympic movement. Kate Rourke, Getty Images’ Director of 51³Ô¹ÏÍø for APAC, shares how brands can use these insights to create more inclusive and impactful content that authentically represents disability—not just during the Paralympics, but across all media platforms. From TikTok trends to TV campaigns, discover how this movement is shaping the future of sports storytelling.