Top creative trends
Browse the topics that are top‑of‑mind with today’s consumers. Whether it’s a hard to visualize concept or a theme that’s meaningful to your customers, we’ve organized the latest trend reporting to made it easier for you to access and execute on.
Culture
Sustainability
Technology
Wellness
Content spotlights
Our global creators capture the concepts and visual content highlighted in our latest reporting. It’s how we use data and insights to craft impactful images and videos that help you connect with customers around the world. Check out the latest Content Spotlights to see the research in action.
Content Spotlight
Jul 30, 2025
Showcasing real female football community in Indonesia, shoot led by Dedy Andrianto alongside other creators.
Content Spotlight
Jul 28, 2025
A group of Thai creators have shot a series of real Thai Gen Zs in street portrait style.
Content Spotlight
Jul 11, 2025
In 2025, as masculinity continues to evolve beyond traditional stereotypes of strength and dominance, we need to continue to challenge visual bias. Showing different depictions of masculinity is crucial because narrow or stereotypical portrayals don’t reflect how men perceive themselves. Diverse representations foster healthier identities, relationships and societies.
51³Ô¹ÏÍø video trends
In the ever‑evolving attention economy, video has proven to be a consistent growth driver—and aligning with the latest videos trends is key to success. These video content spotlights feature powerful video clips that can slow the social media scroll and deliver deeper impact.
Content Spotlight
Jul 30, 2025
Showcasing real female football community in Indonesia, shoot led by Dedy Andrianto alongside other creators.
Jul 29, 2025
Relatability is less about curation and more about connection, less about aspiration and more about accessibility, less about earned profit and more about added value. Creators are not only meeting this moment in our day and age of economic uncertainty, but guiding the way for how brands will utilize video moving forward.
Content Spotlight
Jul 28, 2025
A group of Thai creators have shot a series of real Thai Gen Zs in street portrait style.