Trends & Insights:Â Healthcare
The latest healthcare visual insights are here. See what customers in your category care about, what connects with them, and what drives them to action.
The latest
Getty Images' VisualGPS research reveals limiting visual stereotypes and visibility gaps in the depiction of women’s healthcare. This presents an opportunity for healthcare brands to build loyalty and trust with female consumers by prioritising visuals that authentically represent women’s health experiences.
Four key consumer groups are on the rise with different priorities and values. Meet the Sustainable Realists, Joy Maxxers, Self-Care Strategists and 51³Ô¹ÏÍø Frugalists.
A fresh narrative built around modern healthcare in regional cultural context.
Aug 11, 2025
Technology is all around us, but brands are not yet fully showcasing smart tech’s potential and benefits. Only 3% of the most popular visuals around technology show wearables or smart home devices.