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Apple co-founder Steve Jobs is being interviewed. CU of Jobs. The clip Jobs says people talk a lot about brands to me a brand is one simple thing and that is trust your customers trust you, so brands are like bank accounts you can have withdrawals and you can have deposits so if a customer has a great experience they buy an iPod and they love it that's a deposit in our brand accounts in their mind if they buy something from us and have a bad experience then that's a withdrawals. Steven Paul "Steve" Jobs (February 24, 1955 – October 5, 2011) was an American inventor and entrepreneur. He was co-founder, chairman, and chief executive officer of Apple Inc. Jobs was co-founder and previously served as chief executive of Pixar Animation Studios; he became a member of the board of directors of the Walt Disney Company in 2006, following the acquisition of Pixar by Disney.