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Title card: "Buckskin Premiere: 3-D 'Charge at Feather River'" superimposed over a chuck wagon outside the Paramount Theatre in Los Angeles / night: WS marquee of Paramount Theatre, touting the 3-D film in "Warnerphonic Sound," as crowds line the street below and traffic moves past / WS other end of marquee advertises wide-vision screen / stage coach arrives, with three men on top of coach and a woman seated inside it / MS enthusiastic fans, mostly girls and young women, stand behind rope line and wave / film star Guy Madison speaks with broadcaster Larry Finley; Madison is in cowboy costume and Finley is in Western costume; Madison points to something off-camera / comedian Will Rogers, Jr. stands with a man dressed as an Indian chief, with headdress, and both smile as Rogers speaks / actress Jeanne Crain stands with husband Paul Brinkman, and Crain waves as both smile; a poster touting the film hangs behind them / young people and children stand behind a rope line, wave / actress Zsa Zsa Gabor steps up onto platform, smiles / actor/singer Merv Griffin and actress May Wynn stand together, both in Western costume; pan actor James Brown, also in Western wear, stands next to Wynn; he and Wynn both smile / Warner Bros. film executive Jack L Warner and his daughter Barbara, both in western wear, smile at camera and Warner waves / woman and group of children approach, moving the rope line forward as they walk / Warner accepts a letter from an Indian princess / WS EXT Paramount with crowds, traffic, marquee