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Senator Feinstein outlines Cambridge Analytica Project Ripon at data privacy hearing

California Senator Dianne Feinstein says at a Senate Judiciary Committee hearing on data privacy and Cambridge Analytica that its massive data set reprove reportedly included 4000 data points and a comprehensive voter targeting effort online, a behavioral influence tool called Project Ripon using sophisticated algorithms to segment voters based on psychological characteristics such as neurotic or introverted, that messages developed by the firm used keyword such as drain the swamp, deep state, images of border walls and an undercover video showing managing director Mark Turnbull explaining how the plan defeats crooked Hillary in online videos reviewed over 30 million times, that selected images were sent to relevant individuals through online advertising services like Google and Facebook then reactions were automatically sent back into the targeting program.
California Senator Dianne Feinstein says at a Senate Judiciary Committee hearing on data privacy and Cambridge Analytica that its massive data set reprove reportedly included 4000 data points and a comprehensive voter targeting effort online, a behavioral influence tool called Project Ripon using sophisticated algorithms to segment voters based on psychological characteristics such as neurotic or introverted, that messages developed by the firm used keyword such as drain the swamp, deep state, images of border walls and an undercover video showing managing director Mark Turnbull explaining how the plan defeats crooked Hillary in online videos reviewed over 30 million times, that selected images were sent to relevant individuals through online advertising services like Google and Facebook then reactions were automatically sent back into the targeting program.
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Restrictions:
Editorial Use only. May not be used as partisan political campaign material to promote or oppose the candidacy of any person for elective public office, and may not be used to distort the objects and purposes of the hearing or cast discredit or dishonor any member of the House or bring the House or any Member into disrepute. Contact your local office for all commercial or promotional uses.
Credit:
FedNet / Getty Images
Editorial #:
959656206
Collection:
FedNet
Date created:
May 16, 2018
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License type:
Rights-ready
Release info:
Not released.ÌýMore information
Clip length:
00:02:05:17
Location:
Washington, DC, United States
Mastered to:
QuickTime 8-bit H.264 HD 1280x720 30p
Source:
FedNet
Object name:
sju051618b.mov