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PALO ALTO, CALIFORNIA, THE U.S. - SEPTEMBER 22: Customers thronged an Apple store on Thursday, September 22, to get a firsthand look at the newly launched iPhone 15 as people lined up outside the Palo Alto store in California, eagerly awaiting the opportunity to purchase Apple's latest innovation.Apple made the big reveal on September 12, showcasing a range of new products, with the iPhone 15 taking center stage. Alongside it, the Series 9 Apple Watch, Ultra 2 Smart Watch, and USB-C charger were also unveiled during the company's annual event held in California.The base model of the iPhone 15 starts at $799, while the 15 Plus boasts a starting price of $899.Both models became available for purchase on September 22, causing a buzz among tech enthusiasts and Apple fans alike.Apple is making a significant shift by adopting the USB-C standard, which is already widespread in various devices, including Mac computers and numerous iPad models. This change aligns with the European Union's common charger regulations.The company also introduced its new USB-C charger as part of this transition, marking the company's commitment to transitioning all new iPhones from the Lightning to USB-C charging method.Apple's journey of innovation began with the iPad in 2010, followed by the groundbreaking Apple Watch in 2014 and the revolutionary AirPods in 2016. These milestones have defined the company's history of pioneering technology.(Footage by Tayfun Coskun/Anadolu Agency via Getty Images)