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Motorola and Bono launch 'Red' phone to fight aids in Africa

Motorola and Bono launch 'Red' phone to fight aids in Africa; ENGLAND: London:INTLarge group of press photographers gathered at Bono / Motorola photocall (4 SHOTS)Bono (U2 Singer and campaigner) stands with Motorola and other company representatives (who hold red mobile phones) at photocall to launch 'Project Red' - flashlight photography (2 SHOTS)CUTAWAYSPress photographersBono stands talking to Faisal Islam holding red mobile phone (2 SHOTS)Bono (U2 Singer and campaigner) interview SOT- there are six and a half people a day dying from aids in Africa/ you put your SIM card in this (red mobile phone) and you can make a difference to someone and change the world, it's a very big momentBack view of Bono talking to reporterClose shot of Bono at photocall as he holds red mobile phones infront of his face - flashlight photographyPress photographer at photocallBono stands with company representatives who hold red mobile phonesClose shot of company representatives holding red mobile phonesCharles Dunstone (Chief Executive, Carphone Warehouse) interview SOT- taken with people wearing coloured wristbands to show they actively care about certain causes/ in a way, the red phone is the new wrist bandSide view of Bono standing at photocallReporter to cameraGIR:Dave Timms (World Development Movement) interview SOT- danger that companies involved in this will get a lot more out of this than aids sufferers in Africa/ this campaign will sit nicely with companies who may have not had the best human rights records in the past or in the future, a sort of "how can we be doing anything bad in the third world when we've got Bono on our side" attitude
Motorola and Bono launch 'Red' phone to fight aids in Africa; ENGLAND: London:INTLarge group of press photographers gathered at Bono / Motorola photocall (4 SHOTS)Bono (U2 Singer and campaigner) stands with Motorola and other company representatives (who hold red mobile phones) at photocall to launch 'Project Red' - flashlight photography (2 SHOTS)CUTAWAYSPress photographersBono stands talking to Faisal Islam holding red mobile phone (2 SHOTS)Bono (U2 Singer and campaigner) interview SOT- there are six and a half people a day dying from aids in Africa/ you put your SIM card in this (red mobile phone) and you can make a difference to someone and change the world, it's a very big momentBack view of Bono talking to reporterClose shot of Bono at photocall as he holds red mobile phones infront of his face - flashlight photographyPress photographer at photocallBono stands with company representatives who hold red mobile phonesClose shot of company representatives holding red mobile phonesCharles Dunstone (Chief Executive, Carphone Warehouse) interview SOT- taken with people wearing coloured wristbands to show they actively care about certain causes/ in a way, the red phone is the new wrist bandSide view of Bono standing at photocallReporter to cameraGIR:Dave Timms (World Development Movement) interview SOT- danger that companies involved in this will get a lot more out of this than aids sufferers in Africa/ this campaign will sit nicely with companies who may have not had the best human rights records in the past or in the future, a sort of "how can we be doing anything bad in the third world when we've got Bono on our side" attitude
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No use by national or regional TV or radio news in UK and Ireland until 4 days after date of creation. Prior approval required if clip features ITN newsreader or reporter in sound or vision, please contact your local Getty Images representative.No use by regional TV or radio in UK and Ireland until 3 days after date of creation. Prior approval required if clip features ITN newsreader or reporter, please contact your local Getty Images representative.
Credit:
ITN
Editorial #:
677680370
Collection:
ITN
Date created:
May 15, 2006
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License type:
Rights-ready
Release info:
Not released.ÌýMore information
Clip length:
00:02:24:10
Location:
United Kingdom
Mastered to:
QuickTime 8-bit Photo-JPEG SD 720x576 25p
Originally shot on:
576 25i
Source:
ITN
Object name:
t15050655_0.mov