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Postcode Marketing; CS Penelope Keith (Actress) reading some of descriptions of social groupings (based on postcode information) SOT- Chattering classes have wallets thick with credit cards/ they use independent restaurants/ when they holiday abroad they want to savour the authentic life of the rural regions rather than tan themselves at mass market beach resorts- Low rise council spend above average time watching videos/ eating out often takes the form of a curry or fish and chips/ preferences for chedder rather than brie, worcester sauce rather than mayonnaise/ beer is drunk in preference to wine which if it is brought is mainly white- Corporate careerists are likely to take holidays abroad in modestly expensive villas/ they play golf and visit the theatre oftenKay Wilson pouring water into kettleEXTGV Wilson's new detached houseINTKay Wilson interviewed SOT- Some of it rings true but not all/ husband plays golf, we go to the theatre/ we holiday abroad in villas/ am not corporateGVs Nick De Berry (who also lives in corporate careerist postcode area) sitting in pub drinking pint of beerNick De Berry interviewed SOT- Work for myself, am a window cleanerWebber interviewed SOT- Very important that there should always be a bit of error/ if everything predictable our country would be a lot more boring than is at presentNottingham:SIDE GV People at work at Experian mainframe computer