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Newspapers: Shrinking size of the broadsheet format; Giant rolls of paper on factory floorRobotic machinery transporting rolls of paper through factoryEXTWoman reading Independent newspaper on park bench (2 SHOTS)** end music **INTSimon Kelner (Editor, The Independent) interview SOT- A newspaper has to redefine itself, more of a views paper than a news paper- The Independent doesn't make moneyEXT** music overlaid - Oscar Peterson - 'Summertime' **Two people sat on park bench reading The Times and The Independent newspapers (2 SHOTS)** end music **Thomson interview SOT- Part of the problem we had as a broadsheet was one of image, change of format encouraged certain people to sample The Times, quite surprised by it, liked it, stayed with it- Almost (makes money)EXT** music overlaid - Oscar Peterson - 'Summertime' **Three people sat on park bench reading The Times, The Independent and The Daily Telegraph newspapers (2 SHOTS)** end music **INT Newland interview SOT- They (the readers) are older, significantly olderEXT** music overlaid - Oscar Peterson - 'Summertime' **BV Glass reading new format of The GuardianINT CS Computer screen showing The Guardian website** end music **Rusbridger interview SOT- It (readership) won't (go down) is the short answer, it will go up, in the end there is a bigger game involving the Internet, we have just been voted the best newspaper on the web in an international competition/ If you are producing a newspaper that is that good and free, you can't complain if your readers desert you