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SodaStream CEO Daniel Birnbaum speaks to the camera as Jewish and Bedouin workers work together at the assembly line of SodaStream's new factory in the Idan Negev industrial area a joint industrial zone for the Bedouin town of Rahat and the communal Jewish town of Lehavim near the southern city of Beer Sheba on February 17, 2016 The BDS movement who wants to end Israel’s occupation of territories captured in the 1967 war was instrumental in forcing the closure last year of the SodaStream carbonated drink-maker plant in the West Bank and its relocation to the Negev desert, within the '67 borders. SodaStream tried to get work permits for all 500 of its Palestinian employees to commute to the new Negev plant, but the Israeli government granted only temporary permits to 74 due to security issues so many Palestinians who used to work in the West Bank factory lost their jobs.