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‘Sunrise Red’ Winter Olympics Outfits Designed to Get Japanese Athletes’ Mojo Rising

Video footage taken in Tokyo on Nov. 1 shows a group of Japanese athletes modelling the vibrant “sunrise red” outerwear the Japanese contingent will don at the opening ceremonies and medal-awarding ceremonies for the 2018 Winter Olympics and Paralympics set in Pyeongchang, South Korea. The hard-to-miss color wear was produced by sportswear firm ASICS Corp. to “show Japanese pride” and heat up the athletes’ competitive spirit. Ski jumper Noriaki Kasai, 45, who will set a Japanese record at Pyeongchang with his eighth Olympic appearance, stood among the group and said the outfit was the most brilliant among hundreds he has sported during his long career.
Video footage taken in Tokyo on Nov. 1 shows a group of Japanese athletes modelling the vibrant “sunrise red” outerwear the Japanese contingent will don at the opening ceremonies and medal-awarding ceremonies for the 2018 Winter Olympics and Paralympics set in Pyeongchang, South Korea. The hard-to-miss color wear was produced by sportswear firm ASICS Corp. to “show Japanese pride” and heat up the athletes’ competitive spirit. Ski jumper Noriaki Kasai, 45, who will set a Japanese record at Pyeongchang with his eighth Olympic appearance, stood among the group and said the outfit was the most brilliant among hundreds he has sported during his long career.
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Restrictions:
Contact your local office for all commercial or promotional uses.No sales to customers in China or Korea
Editorial #:
869566898
Collection:
The Asahi Shimbun Video
Date created:
November 01, 2017
Upload date:
License type:
Rights-ready
Release info:
Not released.More information
Clip length:
00:01:30:22
Location:
tokyo, Japan
Mastered to:
QuickTime 8-bit Photo-JPEG HD 1920x1080 29.97p
Source:
The Asahi Shimbun Video
Object name:
20171101pyeongchangolympicsuniform.mov