Trends & Insights: Consumer Packaged Goods
The latest consumer packaged goods visual insights are here. See what customers in your category care about, what connects with them, and what drives them to action.
The latest
The most significant visual trends that shaped 2025, and a preview of what will matter most in 2026.
Rethinking how we approach accessible visuals can foster both inspiration and inclusivity for all, regardless of ability.
Generation Z is the first generation to grow up with social media as an integral part of their lives, making them the first "digital natives". This same generation is now actively relearning how to socialise offline, with 73% of Gen Z looking to connect with people more in-person than online.
Jan 28, 2026
A deep dive into the 2026 visual trends reshaping brand storytelling—from the rise of AI‑powered imagery to a renewed demand for authenticity and transparent sustainability.